BOBI, or the Business of Brands Institute, was started in August 2007 with the aim of building and enhancing brands and the discipline of branding. As our name suggests, it is our intent to help grow the importance of brands within organisations and society at large. Brands enable people to build meaningful relationships within the business and social context, they are the 'human' side of any organisation, and the language of our popular culture. And “institute” you may ask? We fundamentally believe in the importance of continuous learning and development, which is why BOBI is primarily a place of learning, for ourselves, our clients, our partners, and anyone who chooses to interact with us.